![]() ![]() ![]() Currently, it is estimated at around Rs.5,000 crore and is set to grow to Rs 20,000 crore by 2010, according to the PwC report. Now one can read them while travelling in the metro, bus or during a break in office," Nagpal told IANS.Īccording to a recent report of auditing major PricewaterhouseCoopers (PwC), the market for VAS is expected to grow from 10 percent of the operator's revenue to 18 percent by 2010. We thought of providing the same to our customers on phone, though not in the same format," said Harit Nagpal, Vodafone's director for marketing and new business. " Amar Chitra Katha has been in existence for years. Getting today's youth on the move to use their mobile phones more, and enticing them to download games, wallpapers, animated graphics and a multitude of specially purposed content is the motto.
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